No matter what sort of information material you need to create, three questions should be answered before work begins.

Who is it for? – To create content that is as effective as possible, you have to know who you are creating it for, that is, who is your target group or groups. Every group has its own terminology, jargon, language, style, ways of absorbing knowledge, habits and traditions. The more your information is adjusted for these factors, the better it will succeed.

What is it the purpose? – There is a reason you are producing the content. The better you understand that reason, the better the information can be developed, formatted and structured. Information can inspire, amuse, arouse, educate, instruct, inform and more. The better you understand the purpose of your content, the more likely it is to succeed.

What is your ambition level? – Content can be created in many different ways and the work involved, and therefore the costs, can vary hugely. If you explain what you want, when you want it and how much you are willing to spend, we will explain what we can be done within those limits.

If you are not sure exactly what you want, we can help you analyse the situation and then, together with you, design suitable solutions that match your time and cost limits.

Check out this 4-minute introduction to how we approach content creation.